IPMC Medical Center
IPMC was created with the belief that outpatient procedures can be done in a private facility without the inconvenience of going to a hospital. Baseline Works designed a new identity that establishes a recognizable brand for the organization that offers a wide variety of medical services and cutting-edge technology.
Comprehensive graphic guidelines were established for the implementation of the identity across advertising, marketing and publishing platforms.
The project also encompasses environmental graphics, navigation, website, and digital applications.
